24 May 4 Tips For Effective Web Design
What’s the purpose of having a website for your business if it doesn’t get traffic or generate sales? If you’re not utilizing some simple steps to bring potential customers to your website you may as well launch it into outer space because that is essentially what you are doing without incorporating some simple techniques that will help bring your traffic and sales to your website.
1. Hire a Professional
It’s better to have your business site designed and managed by a reputable agency than your nephews friend. Anyone can set up an inexpensive website but the question is how long will it stay relevant and how effective will it be in driving sales to your business? Having fresh, relevant content and visuals posted to your site regularly is key. This keeps consumers engaged and keeps your brand recognized. There may be competitors that offer a similar service, so an attractive, user-friendly experience gives similar information new life.
2. An Attractive User Experience Will Boost Return Rate
An attractive site will get noticed and make a strong first impression. How many times have you purchased a dessert just because it looked good? Keep visitors coming back with visuals that enhance your offerings on a user-friendly design that works well on all screen sizes. This is a necessity for promoting your site on mobile devices which is where over 50% of internet traffic comes from to date.
3. Search Engine Optimization
Effective SEO (Search Engine Optimization) is key to drive traffic to your site and get your site ranked by Google and the other major search engines. While SEO has many facets, it’s imperative to use strong descriptive keywords that describe your business throughout your site to improve your organic search ranking. This ensures that your website gets more traffic which means more sales for your brand.
4. Present Yourself as an Expert in Your Field
When creating content for your website and social properties, position yourself as the expert you are! Show that you have exceptional knowledge on the subject and communicate clearly and concisely. This also encourages people to come back for more information. Being great at what you do is paramount to bring repeat customers back to your website and become loyal to your brand.
If you are interested in growing your business with brand management, web design, digital marketing, content creation, social media management, or SEO/SEM, please reach out to us at connect@wearemedia.com