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Here's everything we know about the Google mobile-first index. Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Wondering how this...

Three-quarters of US marketing professionals said in August 2016 that they plan to increase their AdWords budget in the next 12 months, according to a survey from pay-per-click optimization firm Hanapin Marketing. Nearly as many said the same about mobile budgets and Facebook ads. Over 50%...

Mobile is increasingly becoming the "go-to" device for consumers who are looking to research a product or service they want to buy. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. According to a new Google study, 92% of people who...

As fall approaches, planning season for the coming year is in full swing. Kate Stanford, director of YouTube Advertiser Marketing, shares four research-backed tips to help you make the most of your online video plan. It's that time again. Love it or hate it, media planning...

Everyday brands want to expand their digital market but building a loyal following with an engaged audience is not always an easy feat to accomplish. Unfortunately most individuals become distracted by all of the clutter that the digital market frequently brings to the masses. Ultimately...

What’s the purpose of having a website for your business if it doesn’t get traffic or generate sales? If you’re not utilizing some simple steps to bring potential customers to your website you may as well launch it into outer space because that is essentially...

There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently...

How often you find content on the web via your social network pages ie; Facebook, Twitter etc., that you want to share with your colleagues, family and friends? If you are like most individuals you probably find something daily or hourly for that matter, that...